A/B Testing or gut feeling?

Wednesday, March 11, 2015 Unknown 0 Comments


http://techcrunch.com/2013/09/03/optimizely-co-founder-pete-koomen-on-using-the-art-of-ab-testing/

In this era of post-gut-telling strategies, is there a genuine tool for responsibly altering the effect on your clients' quest or should a new criterion arise about how strong should a marketer go on his reseach subjects without manipulating their own scrutiny?

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